For a group project in a Marketing Issues Seminar, we presented a thorough examination of the global Travel and Tourism industry using as our starting point Alvin Toffler’s notion that the world can be viewed in terms of “waves” (i.e. agrarianism, industrialism and the information age) and, within those waves, “spheres”, each covering a specific topic such as information, power, technology, psychology, biology/environment and social relationships. We used these loose classifications to begin exploring the spectrum of marketing considerations within the Travel and Tourism industry. This exercise is, in some ways, similar to an environmental scan, but with a slightly more narrow focus on marketing, key current/future trends and customer behavior.
An excerpt from my presentation notes:
In summary, we’ve only scratched the surface of some of the trends happening in this vast, diverse industry. Marketing in this industry plays a very key role. Identifying market segments and niches as they are defined by consumer tastes is crucial to a company’s success in this industry. Today’s traveler is informed, takes shorter, more focused trips and as a result uses existing and emerging technologies to make traveling and travel planning easier.
Travel and Tourism
An excerpt from my presentation notes:
In summary, we’ve only scratched the surface of some of the trends happening in this vast, diverse industry. Marketing in this industry plays a very key role. Identifying market segments and niches as they are defined by consumer tastes is crucial to a company’s success in this industry. Today’s traveler is informed, takes shorter, more focused trips and as a result uses existing and emerging technologies to make traveling and travel planning easier.
Travel and Tourism
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