Environmental Scan: The Global Beer IndustryIn a class entitled Business Environment Analysis, a semester long group project required students to choose an industry and execute a thorough environmental scan. Environmental scanning is the practice of systematically gathering external information about issues that may influence the decision-making process of a business or industry. In many ways, environmental scanning is an intuitive process that is often practiced on an informal level within an organization. However, it can be most effective when formalized and institutionalized within a firm’s regular operating practices because it can often serve as an early-detection system for recognizing key issues, developments and changes that will shape the future of the organization. For the purpose of our assignment, the analysis was to cover a range of qualitative and quantitative aspects of the industry including: Natural/Physical, Demographic, Economic, Political & Legal, Social & Cultural and Technological issues within the global beer industry. The following paper is the result of our research and analysis.
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